As the new year sets in, building industry professionals gather for some of the season’s most exciting events. Two notable gatherings this season include the International Builders’ Show (IBS) and locally, the WBTV Home and Garden Expo.
These events offer opportunities to explore innovative building products and ideas and prime occasions to network and build meaningful partnerships. Whether you’re attending as a visitor or showcasing your brand, here are some strategies to make the most of these events.
International Builders’ Show (IBS)
The International Builders’ Show (IBS) is a hub for innovation and collaboration in the construction and home design industry. As many of our clients will attend, the show offers many opportunities to connect with peers, learn from experts, and form valuable partnerships.
Familiarize yourself with the list of participants and identify key people or companies you want to connect with. Use the event’s app or website to schedule meetings in advance.
Whether it’s finding new suppliers, exploring innovative solutions, or networking with potential collaborators, having a clear objective can make your experience more focused and rewarding.
Pro Tip: Carry plenty of business cards and a professional yet approachable demeanor. Follow up after the event with personalized emails or LinkedIn messages.
The Tolbert Marketing & Events team will attend the IBS show this February! Reach out to us, and we will help you make the most of this experience!
WBTV Home and Garden Expo
For those in the home improvement, landscaping, and gardening industries, the WBTV Home and Garden Expo is a must-visit event. The Home and Garden Expo features local experts and businesses.
If you plan on exhibiting at the WBTV Home and Garden Expo, design an inviting booth that highlights your services or products. Use interactive elements like demonstrations, samples, or games to draw in attendees — and possibly new clients!
As people stop by your exhibit, leave them with free resources related to your industry, like a gardening guide or a home improvement checklist. This positions your business as knowledgeable and trustworthy while giving them something tangible to remember you.
Also, have a clear method to collect contact information, such as a raffle, sign-up sheet, or QR code linking to your website. Follow up promptly after the event to keep the connection alive and pursue the lead.
Pro Tip: Stop by the other booths during exhibit breaks to learn more about their offerings and show your appreciation for their work. Your support can strengthen your local, professional relationships.
Will We See You at Builders Events This Year?
These building industry events are more than just opportunities to showcase products or learn about the latest trends. They are platforms for connection and collaboration. By approaching them with a strategic mindset, you can turn a once-a-year event into a year-round partnership opportunity.
Need help planning your next in-person event? Schedule a discovery call with Tolbert Marketing & Events, Nashville marketing agency and event planner.
