While it may not be the newest platform on the block (12 years old to be exact), Twitter has certainly proved it’s relevant and a great way for businesses to connect with their target audience. Why? Well it’s an easy to use open platform (a user can even peruse the feed without having their own account). Over 330 million people still use Twitter. That’s a lot of potential for your brand.
In conjunction with your overall social media goals and strategies across all platforms, how can you keep up with Twitter trends in 2018 and to start or continue to fully engage your audience?
There’s no “me” in content
This probably isn’t new information, but just as a reminder….It doesn’t just have to be about your brand and your messaging! Share content and retweets that are interesting to your audience and keep them engaged without feeling like you’re overselling them on your stuff. Take advantage of the fact that tweets can now be twice as long as they used to be (which just launched in September 2017 and has shown a great improvement in impressions and engagements for users). Need some fresh ideas? Check out this infographic from Social Media Today to brainstorm for your content schedule.
Frequency and relevancy
Depending on your business, it may not be that important to tweet more than once a day. But it’s good practice to tweet daily or at minimum 3-4 times a week. Set up a regular schedule to help pre-plan your content, but also be ready to retweet anything that seems relevant in the moment to your audience. There are plenty of free and paid scheduling apps to that can guide you in this process. Just remember, you don’t need to cover everything and appeal to everyone. What you share should be unique and relevant to your message and followers.
Utilizing Twitter Advanced Search
You’re familiar with the search bar in the top right corner of Twitter, but have you tested out the Advanced Search option? This tool can help you narrow down searches to topics in your area (great for local businesses), mentions of your brand, sentiment about your brand, people to follow, great blogs to share and more. Advanced Search should be utilized regularly to monitor your brand’s presence on Twitter and find new and relevant content. Read more tips here.
What’s the deal with video content
How often do you find yourself watching those cooking videos on social media these days? They’re hard to pass up! Video content is a great way to engage your audience, and in fact, it’s the best performing tweet content according to Buffer. Everyone loves a quick snippet video of something engaging while they are quickly scrolling through their feed, so make sure it’s only 15 to 30 seconds.
Analytics are your friend
At the end of the day, Twitter is an increasingly fast-paced platform. Check the analytics on your page and posts on regular basis to see which content your audience seems to truly engage with daily. What time of day seems to be the most successful? How many tweets a day? Are photos, videos, or blog links the most enjoyed by your audience? There are so many factors to consider! You can use Twitter Analytics or other paid tools to get the whole picture of what your audience thinks of your posts and help design your future content to be as engaging as possible.
With these tips in mind, this is the year to step up your Twitter game!