As the year comes to a close, it’s an opportune time for businesses to reflect on their marketing strategies and plan for the year ahead. Whether you’re a small startup or an established brand, it’s crucial to have an end-of-year marketing checklist to ensure you’re prepared to make a bigger impact in the coming year. …
In branding and marketing, swag has become essential to leave a lasting impression on customers. But what exactly is brand swag? Simply put, it refers to merchandise that companies give away to promote their brand, products, or services. This can include anything from pens and t-shirts to keychains and water bottles. Here’s what to use …
Creating a digital marketing budget that maximizes your return on investment is essential in today’s digital era. A well-planned marketing budget ensures your business stays competitive and reaches your target audience effectively — all while hitting your brand growth and awareness goals. Here are our must-know tips for making your marketing budget. Evaluate Your Marketing …
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Whether promoting your products, announcing sales, or sharing valuable content, a well-executed email blast can boost engagement and conversions. Let’s discuss how to master the art of email blasts and the key elements to include for maximum impact. Best Days to Send Email Blasts Timing plays a crucial role in the success of an email …
Streamlining your marketing and event efforts is paramount to keeping a competitive edge in a rapidly evolving business landscape characterized by fierce competition. Partnering with a proficient marketing and event agency can be an incredible game-changer for your business. Managing Vendors The biggest reason why you should work with an events agency is its ability …
When it comes to staying on top of marketing trends, podcasts are becoming an indispensable way for businesses to stay ahead of the curve. These are the best marketing podcasts you should listen to in 2023 to stay informed and up-to-date on today’s marketing trends. 1. Jake and Jonathan Jake Knapp & Jonathan Courtney host …
In today’s world, marketing trends are constantly evolving along with technology and consumer behavior. Marketers must stay ahead of the curve to remain competitive. Some of the most prevalent shifts we’ve seen recently involve the use of social media, content marketing, data-driven marketing, heightened customer sensitivity, and the use of video. However, in today’s conversation, …
Stay ahead of your competitors by jumping on the latest upcoming marketing trends of 2023. 1. Influencer-Brand Relationships Influencer marketing is here to stay in 2023. The influencer marketing industry grew from $1.7B to $13.8B between the years of 2016 to 2021, and it’s only going up. 2. Live Stream Shopping We are in an …
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