TikTok has become a social media powerhouse that is used by millions of people around the world. While most people associate TikTok with young people dancing and lip-syncing, that’s not quite the case. Demographic research shows 14% of TikTok users are 50-64 year-olds! Yes, older generations have a firm foothold in the app, too!
Businesses are also taking advantage of the platform to reach wider audiences and engage with potential customers. And for good reason. As of 2023, global consumer spending on the app has surpassed $2.5B. With its incredibly easy-to-use editing tools, TikTok enables businesses to create videos that will capture the attention of their target demographic.
For example, a fashion brand can create a video that showcases its latest collection, or a food company can create a video that demonstrates how to prepare its recipes. All of the videos have the potential to quickly reach a large number of people, thanks to the platform’s favorable algorithm.
TikTok also offers the young and old a unique opportunity to spark conversations with each other and with businesses. For example, a business can create a challenge video that encourages users to participate and engage with the brand. This type of content can foster a sense of community and help companies to build relationships with their followers.
From an analytical perspective, businesses should take advantage of TikTok’s powerful analytics tools to track the performance of their content. They can use these insights to adjust their strategies and create content that better resonates with their target demographic.
TikTok Is for Everyone
Although people often associate TikTok with young people dancing, older generations are also making great use of the platform! Everyone– old and young, entrepreneurial or not– has a right to use TikTok.
If you’re a business eager to dive into TikTok ads or influencer marketing, ask us how to get started.
