The Importance of a Blog

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Why A Blog Is Important for Your Business


We love social media! There is just so much you can do with it both personally and professionally. Social media is the new word of mouth and voice of a company.


One of the best things you can do to connect with your customers is through content. Remember, content is KING. With a tech-savvy society, everyone races to the internet for information. Reviews on a restaurant? Yelp. Great deals on products? Amazon. Content for a research paper? Google.


Industry Leader: When you have a blog for your company, you start building trust with your customers. They are coming to your website because you are the expert in your industry and they want to know more about it. They will start coming to you as their go-to source for information and help, which in turn will lead to higher customer conversion rates.


Connects People to Your Brand & Builds Relationships: Blogging allows you to show a more personal side to your business that other marketing techniques won’t. This helps give your customers a sense of your company’s vision and personality. They are also able to comment on your posts, so if they have any questions that a specific blog is covering, you can help get those questions answered by responding directly to them. Unlike Facebook and Twitter, the comments will stay on your blog’s page for a longer time and are easily searchable. With this, you build a strong relationship with your customers and create a space for conversation.


Increases you SEO (Search Engine Optimization): Search engines, such as, Google and Bing, love fresh content and there is no better way to provide fresh content than frequent activity on your website through a blog. By consistently posting to your blog, search engines get new content to index and when you use frequent keywords it boosts your visibility on them. So the more you blog the more Google takes notice of your activity and places you higher on people’s search results so they find you sooner.


Create Ways for Sharing: Your blog gives your customers an opportunity to share your relevant content. Whether it is through Facebook, Twitter, Instagram, etc. they can share it through their social media pages, which creates free marketing for your business. You also get the opportunity to have this process go backwards. When your business has their own social media, you can post links to your blogs and your page to drive traffic back to your website. It comes full circle.


Having a blog for your business is one of the – if not the – smartest thing you can do for your company’s online presence. We constantly see the perks in blogging and if you are considering starting a blog for your business, contact us! We would be more than happy to work with you on the first step to building stronger relationships with your customers.


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