Hashtags are one of the best ways to gain organic exposure on your social media posts. Instagram, Twitter, Facebook, LinkedIn, and even TikTok use hashtags to organize posts into curated feeds. Check out these quick tips for hashtag success.
Do your research
When it comes to getting the most exposure, a little research can go a long way. Instagram allows you to see the number of times a hashtag has been used when searching for a specific hashtag. For other social media channels, there are trending hashtag websites and many planning tools like Later have built-in tools for finding trending hashtags.
Check for quality
It’s a good idea to check out the type of content that already exists on the hashtags you plan to use. This can ensure they are relevant to your meaning and brand-safe. If you are choosing a unique hashtag to be tied to a company or event, it’s ideal to choose something that is completely unique so the event can easily be found later.
Use a mix of hashtag lengths in your social media posts. This can help you reach both large, general audiences as well as targeted ones at the same time. Short and simple hashtags like #summer or #smile will be easily found by a lot of people, but #summerlovinhappenedsofast or #smilesondials have much more specific audiences.
Add multiple hashtags
You can technically add up to 30 hashtags to an Instagram post, but that doesn’t mean you should. The optimal number is said to be 11 hashtags per Instagram post, but most social posts have between one and three. Strive for variety, but stop before it becomes excessive.
Freshen up old posts
You can breathe new life into old posts by editing them with new hashtags or adding new hashtags to the comments. This can be useful when repurposing old content to align with new trends or to resurface and recirculate posts from annual events.
Hashtags are a great way to share your social media posts with a wider audience and build your following faster. Have another hashtag tip? Let us know in the reply section below!