Creating a digital marketing budget that maximizes your return on investment is essential in today’s digital era. A well-planned marketing budget ensures your business stays competitive and reaches your target audience effectively — all while hitting your brand growth and awareness goals. Here are our must-know tips for making your marketing budget. Evaluate Your Marketing …
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Whether promoting your products, announcing sales, or sharing valuable content, a well-executed email blast can boost engagement and conversions. Let’s discuss how to master the art of email blasts and the key elements to include for maximum impact. Best Days to Send Email Blasts Timing plays a crucial role in the success of an email …
Businesses and organizations must take the time to check in with their audience when they are executing a marketing plan, considering offering a new service, or refreshing their content strategy. Understanding who your audience is and what they expect or want is key to creating content and services that resonate. Reading Audience Comments One of …
When it comes to staying on top of marketing trends, podcasts are becoming an indispensable way for businesses to stay ahead of the curve. These are the best marketing podcasts you should listen to in 2023 to stay informed and up-to-date on today’s marketing trends. 1. Jake and Jonathan Jake Knapp & Jonathan Courtney host …
As a business owner, it’s easy to get caught in the relentless hustle and bustle of your daily operations, forgetting that one of the most potent tools for success is rest. Believe it or not, everyone, including you, needs a vacation. Here’s why. Revitalizing Mind and Body Running a business is intellectually demanding and physically …
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As we say farewell to the year’s second quarter, it’s an opportune time to pause, reflect, and reassess our business strategies so far in 2023. This halfway point serves as a gentle reminder that success lies in our ability to adapt and evolve. Begin by reviewing the goals you set at the start of the …
TikTok has become a social media powerhouse that is used by millions of people around the world. While most people associate TikTok with young people dancing and lip-syncing, that’s not quite the case. Demographic research shows 14% of TikTok users are 50-64 year-olds! Yes, older generations have a firm foothold in the app, too! Businesses …
The use of magazines and direct mail as marketing and advertising platforms have been steadily on the rise. While digital media has become the primary outlet for most advertisers, many companies still understand the value of print publications and direct mail campaigns. Magazines used to be the primary method for companies to get their products, …
Social media influencers have become an increasingly popular choice for businesses looking to expand their reach and increase engagement with their target audiences. Influencer marketing is effective if you’re working with the right influencers who fit your brand and can truly help you achieve your marketing objectives. But how do you get started working with …
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Do you crave increased productivity but don’t know where to start? Let’s discuss some of the best productivity tips for maximizing your productivity level and getting more out of your day. 5 Productivity Tips From making a prioritized to-do list to block scheduling, task timers, taking breaks, and decluttering your workspace, these are our five …