As a business owner, your clients are your bread and butter. They support you, they trust you, and they pay you to solve their problems. Why not show them your support in return? Take a look at these simple and easy gifting ideas for clients that you can use to tell your clients how thankful …
Simple Ways to Tell Your Clients That You’re Thankful for Them Read More »
Grow your list of contacts and build an email list. Email is alive and thriving in 2022, but the quality of your email list—probably not so much. Your contact database degrades over time as people change their email addresses for one reason or another. If you’re just getting started with email, you might not even …
Keep your marketing efforts on track and on budget. Building a successful marketing plan involves tact, know-how, and a plan to make the most of your budget. Many companies, especially budding small businesses, either overspend or underspend on their marketing efforts—though large corporations find themselves crunching numbers just the same. The best way to combat …
Create a Marketing Budget for Your Small Business in 4 Steps Read More »
Boost your social media engagement rate with these organic and paid practices. Social media engagement is a buzzword that marketers, influencers, and small businesses alike are all too familiar with. Everyone strives for more engagement—more user attention to their content. Well, the secret to a higher engagement rate is not so secret, and everyone can …
Ways to Increase Engagement on Social Media in 2022 Read More »
Generate more traffic and reach with these search engine optimization tips. Anyone with an online presence desires to rank higher in Google search, get more web traffic, and reach more people. To accomplish this in 2022, you need to work with—not against—the search algorithm and steer your tactical focus toward updating your SEO strategy. 7 …
Steal These 7 SEO Tips for Traffic and Reach in 2022 Read More »
Your website is the face of your business, and it’s often the first thing prospective clients see when they look you up online. To help you make a good impression, we’re answering the question, “What things should my website have?” Why You Should Care About Your Website Before we dive into each element your website …
If you are building your first brand from the ground up, you’re probably scratching your head in confusion. Where do you start? What should your brand look like? How do you establish a brand your audience will love? Branding in Three Steps A brand is more than a logo. Yes, it involves design elements, but …
3 Basic Elements You Need for Establishing Your Brand Read More »
Workplace culture can be easily forgotten. Keep it alive through scheduled check-ins and clear communication. An organization’s culture is its foundation. So, there’s no wonder why keeping company culture alive is so essential for driving long-term success. While this task may seem overwhelming, you can continuously call attention to your workplace culture in just three …
Keeping Company Culture Alive in Just Three Steps Read More »
With the prevalence of work-from-home and the always-on access to email, chat messengers, and other digital tools, it can be hard to disconnect and relax. While vacations have been proven to lower stress and improve performance for business owners and employees, not everyone takes advantage of this much-needed rest time. Here are 4 signs that …
Hiring the right people can make all the difference in your business. From choosing the right fit for your company culture, to finding someone with the right skills, here are some tips for hiring the right team. Look for skills you don’t have One of the most effective things a business leader can do when …