Margaret Tolbert

Create a Marketing Budget for Your Small Business in 4 Steps

Keep your marketing efforts on track and on budget. Building a successful marketing plan involves tact, know-how, and a plan to make the most of your budget. Many companies, especially budding small businesses, either overspend or underspend on their marketing efforts—though large corporations find themselves crunching numbers just the same.  The best way to combat

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Ways to Increase Engagement on Social Media in 2022

Boost your social media engagement rate with these organic and paid practices. Social media engagement is a buzzword that marketers, influencers, and small businesses alike are all too familiar with. Everyone strives for more engagement—more user attention to their content. Well, the secret to a higher engagement rate is not so secret, and everyone can

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Steal These 7 SEO Tips for Traffic and Reach in 2022 

Generate more traffic and reach with these search engine optimization tips. Anyone with an online presence desires to rank higher in Google search, get more web traffic, and reach more people. To accomplish this in 2022, you need to work with—not against—the search algorithm and steer your tactical focus toward updating your SEO strategy.  7

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Keeping Company Culture Alive in Just Three Steps

Workplace culture can be easily forgotten. Keep it alive through scheduled check-ins and clear communication. An organization’s culture is its foundation. So, there’s no wonder why keeping company culture alive is so essential for driving long-term success. While this task may seem overwhelming, you can continuously call attention to your workplace culture in just three

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