8 Hot Summer Swag Ideas for Businesses

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As summer heats up, it’s the perfect time for businesses to get creative with promotional items to help customers beat the heat — while marketing themselves effectively. Branded swag is a fantastic way to create brand awareness, maintain customer loyalty, and engage with your target audience. 

1. Sunscreen and Lip Balm

Protecting your skin from the sun’s harmful rays is crucial during summer, making sunscreen and lip balm clever branded items for your marketing strategy. Personalized sunscreen bottles and lip balms with your logo provide valuable protection while showcasing your brand.

2. Custom Sunglasses

Stylish and practical, custom sunglasses are a classic summer swag option that never goes out of style. By including your logo on the temple or lens, you can ensure your brand is seen wherever your customers enjoy the sun.

3. Beach Towels

Beach days are synonymous with summer, so why not consider providing beach towels adorned with your logo? These high-quality, personalized towels are guaranteed to be used by your customers and become an enduring medium to showcase your brand at the beach, pool, or picnic.

4. Water Bottles

Staying hydrated is essential during sweltering summer months. Offering branded water bottles featuring your logo not only keeps people refreshed but also helps increase brand visibility whenever they are used. Choose eco-friendly options like stainless steel or BPA-free plastic bottles to align with sustainable practices.

5. Customizable Tote Bags

Tote bags are popular year-round, but they are especially useful during summer when people tend to carry more items for vacations, trips to the beach, or outdoor adventures. Design customized tote bags with vibrant colors and patterns along with your logo, and watch them become a portable billboard for your brand.

6. Cooling towels

For those scorching summer days, cooling towels are highly valued. These towels provide instant relief from heat when soaked in water and can be worn around the neck or used to wipe the forehead. By providing branded cooling towels, you position your business as one that cares about the well-being of your customers.

7. Custom Drinkware

Refreshments play a significant role during summer, making customized drinkware a leading swag choice. Consider options such as insulated tumblers, stainless steel bottles, or reusable cups with your logo. These items are not only functional but can also enhance brand visibility during picnics, barbecues, or outdoor events.

8. Portable Fans

Everyone loves a portable fan on a hot summer day! Branded handheld or mini USB fans are compact and practical options for your summer swag marketing campaign. Your customers will appreciate the refreshing breeze while associating the cool relief with your brand.


By incorporating these summer swag ideas into your marketing strategy, you can effectively promote your business while providing value and delight to your customers. Remember to choose items that align with your brand’s identity and values to establish a strong connection with your target audience. If you need help designing swag, contact Tolbert Marketing.

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8 Hot Summer Swag Ideas for Businesses

As summer heats up, it’s the perfect time for businesses to get creative with promotional items to help customers beat the heat — while marketing

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