5 Tools in the Social Media Industry Everyone Should Be Using

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Did you know that 78% of the U.S. population has a social network profile? With the recent growth in social media, you may be wondering how you can stand out from the crowd. Today, we are sharing with you five tools that you should be using in the social media industry.


  1. Hootsuite

As you build your social media presence, manually creating posts on individual social media platforms can become rather cumbersome. Save you, and your company the headache by using a scheduling program such as Hootsuite. The easy-to-use website allows you to schedule out all of your social media posts, receive real-time analytics, suggested content, access to social sweepstakes, and more. This website is truly a game-changer in the social media industry.


  1. Bit.ly

Have you ever struggled with trying to fit a tweet with a link to 140 characters? With bitly , a free online service, you can shorten your URL link to just a few characters.


If you choose to upgrade to their Enterprise service, you will have access to a number of features such as link tracking, and branded link availability.


  1. Canva 

Canva  is your one-stop shop for everything graphics. The platform is perfect for any skill level, and is as simple as drag and drop. They offer a variety of design services such as Facebook cover photos, blog graphics, presentations, and more! With Canva, you can create the perfect social media photos that are sure to gain notoriety among followers.


  1. Marketing Cloud 

Utilizing an email marketing service such as Marketing Cloud allows you to build and send personalized email newsletters and campaigns. The software helps you track and optimize emails to deliver the results you desire. Choose a time frame that works best for you, and then deliver scheduled email blasts depending on the needs of your business.


  1. iPhone

One of the most powerful tools you can own to boost social media productivity and connectivity is an iPhone. It boasts a number of useful features that will revolutionize the way you stay connected on the go!



The iPhone 7, Apple’s newest release, offers a 12 MP camera, perfect for taking photos for upcoming social media posts. The iPhone 7 Plus includes an additional camera for wide-angle and telephoto shots, and more!


Ensuring that you have a quality camera available at all times is key in ensuring that you have top quality, unique posts available for followers.



Facebook Mobile, the ninth most downloaded app on iTunes, allows users to share updates, photos, and videos on the go. You can also choose to receive push notifications, which presents the opportunity to interact with Facebook fans instantly.



Similar to FB Mobile, the Twitter app allows you share what is currently happening. A new update now allows you to create live videos directly on the app. You can also interact and tweet at users on the go.



Instagram offers an app that is fun and entertaining to check while out and about. Scroll through users’ feeds, like and comment on your favorite photos, and share new content from your iPhone (or other mobile friendly device).



Utilizing the WordPress app (or company your brand chooses to work with) allows you to manage your blog or website at the palm of your hand. You can moderate comments, check stats, create and edit posts, and upload media.


Whether you social media accounts have 10 or 10,000 followers, utilizing these five tools will ensure your social media stands out from the rest.

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