TikTok, once thought to be a social media channel for the teen and tween crowd, has grown into the most visited website in the world. In fact, in 2021, TikTok surpassed Facebook and Google as the most visited place on the internet. Paired with the fact that 75% of the app’s users are 20+-years-old, TikTok has become a force to be reckoned with for business. Here are four, 2022 TikTok trends to try for your business account.
The glow up
People love to see a transformation, and that’s what the glow-up is all about! A “glow-up” TikTok can be a before and after shot — perfect for those in home improvement, design, or other hands-on industries. Go viral with a set of photos or videos that show older images compared to newer ones of your branding, office space, service, or product! This is especially relevant for companies that have a long history, have recently undergone a rebrand, or have incorporated aesthetic updates into their recent brand messaging.
One of the best ways to create an interesting and engaging TikTok is to include seamless transitions into your video. This can be achieved by capturing the same footage at different times of the day, different seasons, or simply by using creative camera angles and editing tools. The key to nailing this TikTok trend is to blur the line between scenes so much that they appear to happen as if by magic.
Another great trend for businesses on TikTok is to share a “day-in-the-life.” Think there’s nothing interesting or exciting about the day-to-day operations of your business? Think again! From artists and creators to professional services and blue-collar jobs, the TikTok audience is fascinated by the behind-the-scenes perspectives these videos offer. Authentically documenting your workday allows these videos to be created with ease.
Replying to a comment
One way to encourage more interaction and create new content for your account is by replying to comments your TikTok audience has left on your videos. This is an especially useful TikTok trend for brands and businesses because it shows customers you’re listening to them, while providing valuable information for potential customers who may have the same questions or concerns.
Like any form of social media, the only way to succeed on TikTok is to commit. For those brands and businesses willing to put in the time, energy, and creativity needed, TikTok can be a wonderful source of new business and exposure. Need more help with your social media or marketing? Contact the experts at Tolbert Marketing and Events today!